Moving People

News

/ News / Article

  • BBC News

Coca-Cola launches first alcoholic drink


Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers.

In a global first for the US drinks giant, three fizzy lemon drinks went on sale on Monday.

The product aims at a growing market of young drinkers – especially women.

Described by Coca-Cola as “unique” in the company’s 125-year history, the three drinks range from three to eight per cent alcohol.

In keeping with the company’s tradition, the recipe is closely guarded but the drinks are modelled on the country’s popular Chu-Hi drinks, usually a mix of local spirit and a range of fruit flavours.

Chu-Hi – an abbreviation for shochu highball – has been marketed as an alternative to beer, proving especially popular with female drinkers.

Local companies like Suntory, Asahi and Kirin currently dominate the sector for canned Chu-Hi drinks.

The most popular flavours are strong citrus ones such as grapefruit or lemon, the latter one being the taste Coca Cola now wants a share of.

Coca-Cola says there are no plans to bring the new drinks range to markets outside Japan.

Alcopop drinks boomed in Europe and the UK in the 1990s with the likes of Smirnoff Ice and Bacardi Breezer becoming hugely popular.

They were controversial, with concerns they encouraged young people to drink more alcohol because of soft drink-like taste.


4 views
construction-image1.jpg

Subscribe and keep up to date with all the latest news from Oakmark

Subtle Shapes Transparent
WEST AFRICA'S NO.1 ECONOMIC AGENTS

Oakmark Global Vision provides a bespoke business package to established corporate bodies, investors, and entrepreneurs who desire to enter the West & Pan African market. Find out more >

© 2021 Oakmark Global Vision Ltd - All Rights Reserved.

UK Company No. 07634879 / Nigeria Company No. RC 1288232

Regional Office

International Office

1 Kandi Close, Off Aminu Kano

Crescent, Wuse 2, Abuja F.C.T

Nigeria 

+234 -(0)- 929 207 02

+234 (0) 704 497 6500

info@oakmarkglobalvision.com

King Court, 17 School Road

Hall Green, Birmingham

United Kingdom  B28, 8JG

+44 (0) 121 244 1814

+44 (0) 746 625 2505

info@oakmarkglobalvision.com

 Oakmark Global Vision Limited