Leisure and Tourism
Several African countries like Kenya, Mauritius, Seychelles and Tanzania have become some of the world’s favorite tourism destinations for obvious reasons. According to the United Nations World Tourism Organisation, tourist arrivals into Africa in the year 2010 exceeded 49 million and are likely to pass the 50 million mark by 2018. Those are the kind of numbers you should be taking advantage of.
Entrepreneurs like Richard Branson have already opened a luxury safari lodge in Masai Mara, Kenya while Italian tycoon Flavio Briatore already owns Lion In The Sun, a luxury retreat on the coastal resort of Malindi, Kenya. But apart from luxury lodges and retreats, several other opportunities are available in Africa’s tourism sector. For organisations wishing to penetrate into this sector, Oakmark can help to facilitate your entry.
Area of Expertise
Business Development and Management
African Economic Market
Political / Social landscape
Public Sector Engagement
African Market Intelligence
Business Plan Strategy & Creation
Market Entry Strategy & Creation