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OPPO MOBILE DISCUSSES STRATEGIES FOR THE NIGERIAN MARKET

February 18, 2019

 

Last Saturday, the 4th largest smartphone brand in the world, OPPO Mobile met with over 30 members of the press from Print, TV, Radio and top online blogs at the Backyard Bar and Grill in Victoria Island, Lagos. 

 

The PR manager OPPO Nigeria, Joseph Adeola spoke on the mobile brand to the press, while explaining the global outlook of the company. He further told them about the operating model of the brand, the success story and their entry scheme into the African market.


OPPO officially announced its arrival into the African market in 2015. The Chinese company held an event in Casablanca in order to announce its arrival to Africa and started in Morocco. Morocco was just a start for Oppo though the company had been recruiting dealers all over Algeria, Egypt, Kenya and Nigeria since 2014.

 

Nengi Akinola, marketing manager of OPPO mobile Nigeria also spoke on the global collateral of the OPPO brand and how they plan to introduce the same to the Nigerian market. She spoke about the innovation and collaborations the brand would be having in Nigeria. The OPPO marketing director, Lily Wang reinforced the innovations and the socio-economic impact of the brand on the Nigerian market.


The event closed with questions and answers from members of the press which was expertly answered and attended to by the OPPO officials present.

OPPO is an innovative smartphone brand ranked No 4 in the world according to IDC. As of today, OPPO provides cutting edge smartphones to over 200 million people all over the world. OPPO is popular for its stylish smartphone designs, quality photography experience and the status symbol it provides to its users.

 

For the last 10 years, OPPO has been focusing on manufacturing camera phones with unparalleled photography technology breakthroughs. OPPO was the first mobile brand in the world to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first mobile brand in the world to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.

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